Do not rub.
Allow the fragrance to dry naturally on the skin. Rubbing your wrists breaks down the molecules and alters the evolution of the notes — let the ritual unfold.
Ritual of Use
JAWA
A ritual, not a routine.
Layers
Coexist with Reichstag or Or — apply as a foundation for a layered, constructed presence.
Pulse points
Apply to wrists, behind the ears, and in the curve of the neck — points where body heat activates and projects the fragrance throughout the day.
After the bath
Apply immediately after showering, while skin is still slightly damp. The moisture enhances the fragrance's staying power and prolongs its duration.
About the ritual
How to use your Hamidi
How to apply in layers?
Start with clean, slightly damp skin after showering. Apply to heat points: wrists, neck, behind the ears. For layering, apply the lightest fragrance first and the most intense last. Never rub your wrists together.
Alcohol-free — how does the fragrance project?
The alcohol-free formulation uses oil carriers that blend with the skin's natural warmth, creating a more intimate and long-lasting projection. The fragrance evolves more slowly, and this is what gives it depth and olfactory memory.
How do I choose a fragrance for my current moment?
Start by considering the notes and the feeling you want to create. Citrus and aromatic notes bring freshness. Floral notes create softness. Amber, musk, leather, and wood add warmth to the signature scent. To discover combinations, use the olfactory quiz or explore the collections.